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As always, the advantages of the IMS framework are
the increased flexibility and control that IP-based
networks offer service providers for the future. However,
the recent IMS Forum in Paris was notable for the continuing
lack of a killer application for IMS.
Some services which are showing movement towards IMS
include m-commerce, mobile advertising, social networking,
and data services, but the areas of most impact seem
to be gaming, infotainment and location-based services.
The impact of IMS on voice seems to be limited. Presence
information can improve the user experience to deliver
new revenue-generating services, but this brings with
it the challenge of managing presence information across
different networks.
In addition, a successful migration to IMS must encourage
subscribers to use IMS services to achieve critical
mass faster, to maximize ROI and to drive new revenue
streams. Service providers need a gradual transition
to IMS networks, to ensure a smooth subscriber and service
migration while protecting existing network investment
and proven revenue streams. eServGlobal can ensure seamless
integration of new IMS services alongside legacy systems.
eServGlobals IMS solutions family has the key
for service providers to unlock their IMS potential,
providing high-performance and highly scalable multimedia
session and event control, along with an intelligent
routing system. It enables fixed, mobile and triple
play service providers to develop and market next generation
services and to ensure the continuity of their proven
legacy services during and after their subscribers
migration.
Please contact us at info@eservglobal.com
to learn more about eServGlobal solutions and our great
field experience.
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