eServGlobal is actively taking part in various industry events to share ideas and experience.
You can meet us at the following events and locations:

The Venetian, Cotai Strip
Macau, China
18-20 November 2008

Today's mobile market demands strategy changes of its service providers. As the market has become saturated in many regions, operators in these areas have moved away from customer acquisition activities, realising that retaining existing customers, through customer stimulation, is now essential for improving return on investment.

In addition, consumers have become used to receiving immediate rewards on a range of products, and operators need to provide rewards, at the right time, in order to continually improve the total customer experience. This requires meaningful customer intelligence. Operators must know their customers. With diminished customer loyalty and user-to-user communication, customer relationship management (CRM) is more important than ever before. However, operators can only reach a particular customer, with a dedicated offer, by launching many promotions at the same time, which has, until now, taken weeks.

eServGlobal's PromoMax solution allows service providers to make personalised offers much more quickly and provide immediate rewards. Using PromoMax customer intelligence tools, users can acquire more information on their customers, thereby reducing costs associated with customer segmentation while improving their CRM.

eServGlobal's extensive experience providing end-to-end solutions provides a unified service, allowing operators to take full advantage of customer stimulation opportunities, implementing higher-value cross-service promotions. Providing personalised and immediate promotions, covering a full range of loyalty and retention programs, PromoMax ultimately improves operators' return on investment.

Today's mobile subscribers can receive messages from anywhere in the world. The problem is that not every source can be trusted. Unsurprisingly, spammers have made their way onto the international signalling networks and use a variety of techniques to attack subscribers and reduce operators' revenue.

Spam results in customer complaints and dissatisfaction and is often accompanied by fraud, where there is illegal use of the network. This leads to incorrect inter-carrier payments from fraudulent origins, loss of roaming links and/or lost revenue and blocked MT/MO SMS routes. So checking for legitimate senders is a problem service providers cannot afford to ignore.

To increase user satisfaction, eServGlobal's MessageMax Security solution allows service providers to deal with privacy issues on their own, working in conjunction with the anti spam laws issued by government and regulatory commissions.

MessageMax Security detects and removes attempts at fraud, and can remove unwanted SMS traffic (spam). MessageMax Security performs on-line screening on SMS traffic, and automatically accepts or rejects messages originating from any source, regardless of whether they are sent by an application or a mobile user. Thanks to MessageMax Security, it is no longer possible for new, often clandestine parties to send bulk SMS messages containing unwanted advertising or misleading messages to subscribers.

Please contact us at info@eservglobal.com to learn more about eServGlobal solutions and our great field experience.