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Social networking is the killer application for always-on
devices. Today, the top 10 social networking sites (SNS)
have more than 650 million subscribers and are continuing
to grow. They are successfully competing for business
with service providers and are already huge portals
with applications from third parties, working to become
the underlying platform for communications.
The long-term winner will be those operators that can
successfully move their operations all the way up the
SNS value chain. Many operators are looking to offset
a decrease in voice revenue with the adoption of mobile
data services, fuelling the uptake of Mobile Social
Networking. eServGlobal’s Social Relationship Manager
has been developed to integrate with SNS and to take
to market innovative VAS based upon existing friend
relationships. It also leverages the 2-way relationships
to acquire Business Intelligence, rather than merely
becoming a bit-pipe in this universally popular ecosystem.
eServGlobal’s ChargingMax 4.2 solution is the
new Social Relationship Manager (SRM). With a patent
pending in the UK, Europe and the US, ChargingMax 4.2
is intelligently designed to satisfy many business drivers
in an automated process. It allows operators to use
their customers’ influence to retain the most valuable
subscribers on their network, reducing churn, and to
potentially acquire their off-net friends through the
application of suitable referral rewards, using a referral
scheme and eServGlobal’s PromoMax Express. Additional
revenue can also be gained through registration, subscription
and service bundle charges.
Legacy CRM BI systems provide historical, current,
and predictive views of business operations, using data
that has been gathered over a period of time. The ChargingMax
4.2 solution provides a new type of BI based upon the
human factor - Social Relationship Management –
taking into account friends’ relationships, with
both on-net and off-net users, to deliver BI based upon
the social influence of a subscriber. SRM indexed reports
can be used to highlight the most valuable on-net subscribers
for anti-churn campaigns and also to pin point strong
acquisition targets: off-net subscribers that already
have many on-net friends. Alternatively, operators can
design their own anti-churn or acquisition reports.
This information can be used in promotional campaigns
using SRM BI, allowing operators to become a valuable
part of the SNS value chain and to maximise the benefit
this intelligent data can provide.
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