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The old adage that it costs more to gain a new customer
than to retain an existing one has become even more
relevant during the economic downturn. Now, more than
ever, operators simply cannot afford to lose customers.
And in an industry of fierce competition, where operators
constantly need to improve customer experience, avoiding
massive outlays is a constant challenge.
Fortunately, it’s not all bad news – smart
companies are finding new ways to improve customer retention
and increase their ARPU, without the expense. The answer
lies in targeted, real-time promotional offers.
PromoMax 1.0 is eServGlobal’s next release of
its unique and centralised promotion tool. Available
from June 2009, it includes loads of exciting new features.
For a start, it now includes flash and tracker promotions
on customer recharge and usage, allowing the creation
of more exciting and attention-grabbing promotions.
The PromoMax upgrade also includes a cost control feature,
which allows operators to monitor the efficiency of
a particular promotion and its return on investment.
Thanks to the Cost Control service library, the service
provider will be able to limit the rewards granted for
a given promotion in rewards value or in number of rewards,
per customer or for every customer, and per reward plan
in a particular promotion or for the overall promotion.
PromoMax 1.0 also enables promotions based on CRM user
segmentation, unleashing the power of marketing intelligence
and maximising the return on investment of their loyalty
and retention programs. Connected with the CRM, it provides
the technological capability to send personalised offers
and real-time rewards, based on customer behaviour and
segmentation. A stand-alone solution, it easily interfaces
with existing systems and enables interoperability with
service providers’ networks.
Unique to PromoMax, it allows you to build and launch
several hundred promotions a month, creating any kind
of promotion in a very short period of time, based on
specific criteria, such as customer data, recharge data,
consumption data or type of reward. By enhancing the
customer experience, personalised promotions allow service
providers to reduce churn and maximise their per user
revenue.
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