eServGlobal is actively taking part in various industry events to share ideas and experience.
You can meet us at the following events and locations:

Grimaldi Forum, Monte Carlo
Monte Carlo, Monaco
5-6 June, 2007

Operators can increase the profitability and stickiness of their prepaid subscribers by using eServGlobal's PromoMax to tailor promotions to different client segments.
Retaining existing subscribers for longer is more cost-effective than constantly paying to acquire new subscribers. There are a number of steps operators can take to keep their existing subscribers and increase usage.
Top-up based loyalty schemes, where subscribers are rewarded depending on their recharge behaviour, can help operators increase usage, reduce prepaid subscriber churn and save operating costs. Loyalty schemes contribute to subscriber satisfaction, in conjunction with other factors such as price, quality, service, and convenience.

Effective promotions are an important part of loyalty schemes. Promotions can be used to reward long-term subscriber loyalty; respond to subscribers usage patterns; and retain subscribers which are at risk of leaving. Promotions can be day-to-day or, coupled with predictive marketing, respond to particular events such as certain recharge behaviour.
For instance, a subscriber may exhibit certain behaviour which indicates they are likely to leave. The operator can then target them with a promotion designed to encourage them to recharge. For example, if they recharge within a certain amount of time, they will earn a certain number of bonus points, or a credit towards a further recharge. Reinforcing recharge behaviour with rewards in real-time also increases the likelihood that more recharges will follow. The closer operators can come to meeting subscribers' interests, the more revenue they can expect from that subscriber.

PromoMax, eServGlobal's promotion builder solution, allows a high degree of customization and the ability to respond in real-time to subscribers' usage, recharge, and on other marketing criteria. Service providers are able to launch promotions based on existing subscribers' behaviour or on new market and service segment opportunities. PromoMax is a centralized tool which takes into account the advertising of promotions, notification and network traffic simulation.

The eServGlobal INMax solution family now provides extra features to meet fixed, mobile and new generation (NGN/IMS) operator needs and increase customer stickiness.
Made up of the Mobility Suite and Numbering Suite solutions, INMax gives operators new tools to address revenue and regulatory challenges in the Next Generation Networks (NGN) and IP Multimedia Subsystem (IMS) environment.
eServGlobal INMax provides solutions for Virtual Private Network (VPN), Number Portability and Least Cost Routing (LCR) applications, as well as Presence and Availability services.

Numbering Suite
Numbering Suite allows operators to encourage customer loyalty by offering a premium VPN service, which provides seamless, network-independent functionality. The eServGlobal VPN solution can be offered for any combination of networks, such as fixed, mobile and SIP. The VPN solution supports classic functionality based on current technology, and it can also support any of the other network technologies currently available on the Universal Service Platform.
The Number Portability function of the Numbering Suite is designed to assist operators to address regulatory requirements. Number Portability is not just a cost that has to be borne by the operator. It also presents an opportunity to install more than just a Number Portability solution and to add revenue-generating services onto the same platform, leading to reduced capital expenditure.
Operators can optimise their traffic costs with the eServGlobal Least Cost Routing solution, based on a NGN-ready architecture ensuring investment protection and service continuity when evolving to next generation networks.
All of these solutions can be added to an existing eServGlobal solution such as MessageMax or ChargingMax, or these can be deployed as a stand-alone solution, with the option to add other applications at a later date.

Mobility Suite
Mobility Suite provides a Presence service which queries external systems for presence and availability information. This information can be used to develop presence 'aware' functionality into existing or new applications in the eServGlobal portfolio such as Presence Aware Routing and the HomeZone charging option in the ChargingMax suite.

Please contact us at info@eservglobal.com to learn more about eServGlobal solution and our great field experience.