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The emergence of Web 2.0 means that the internet is
now characterised by user created content, content sharing
and very rich interfaces. Service providers will be
able to offer subscribers a new way of creating rich
content using their telephones with the next version
of M@ilis.
The enhanced message capability of eServGlobal’s
M@ilis solution will allow subscribers to create and
modify rich content to post on the web or send it to
their friends, thus increasing traffic on the operator
network and subscriber loyalty. Subscribers will be
able to add their own elements, such as background music,
visuals and animated characters, to a recorded message.
Another revenue-generating service will be the ability
to attach advertising to selected messages, which
can be used to distribute third-party advertising to
any group of subscribers.
M@ilis will further expand the capability of messaging
beyond the telephone, through delivering messages to
an IPTV service. As soon as a subscriber
receives new SMS or voice mail messages, they will be
able to check them from their television screen.
In future, M@ilis will become an enhanced message centre
to intelligently manage delivery of all types of rich
content message, adapted for delivery to the device
currently being used by the recipient.
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