eServGlobal is actively taking part in various industry events to share ideas and experience.
You can meet us at the following events and locations:

The Venetian
Macau
12-15 November, 2007

Effective promotions are the key to increasing customer loyalty and stickiness. PromoMax, eServGlobal’s promotion builder solution, is a single point for service providers to customise all their promotions, thanks to its innovative services such as enabling segmentation tools, dynamic promotions and return on investment simulation.

In emerging markets, service providers can use promotions and loyalty programmes to acquire subscribers and secure ARPU. In mature markets, promotions can increase retention and reduce churn.

The key to success for promotions is being able to quickly design and deliver an appropriate promotion, whether for a one-off event or regular promotions, based on recharge or usage.

PromoMax gives marketing teams the flexibility to easily design and deliver their own promotions, reducing time-to-market, and with powerful segmentation. It can be easily customised to meet the needs of service providers and to support new services.

Service providers will also benefit from other exciting features planned for PromoMax, including the ability to administer loyalty points, and ROI simulation tools.

Giving subscribers more control over their messaging services will increase customer satisfaction and also creates new opportunities to generate revenue.

eServGlobal’s MessageMax solution is a personalised message centre, making messaging more valuable, and connecting with email and SIP-based instant messaging.

MessageMax will give subscribers more control over which messages they receive, by setting up filters to block unwanted messages from certain recipients, or to always allow messages from other recipients.

Screening has applications for anti-spam measures, and may also be valuable to parents wanting to moderate message sources for their children. Service providers can offer this black list / white list facility as a paying service to generate additional revenue, or as part of a service package to attract new subscribers and retain existing ones.

With copy and forwarding functionality, subscribers can control message delivery to different devices or formats. MessageMax allows subscribers to configure their profile to send a copy of a message to a selected address, or forward any messages to email or instant messaging. Auto-reply messages can also be set up, in case of absence, for example when a subscriber is on holiday. This represents additional messaging traffic and a new source of revenue.

These sophisticated services will increase customer satisfaction and retention and help messaging evolve towards the IMS environment.

Please contact us at info@eservglobal.com to learn more about eServGlobal solutions and our great field experience.