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eServGlobal Mobile POS is a payment and recharge solution
offering greater flexibility and the ability to increase
traffic to Mobile Virtual Network Operators (MVNOs)
and to operators hosting MVNOs.
Mobile POS enables operators to build and manage efficiently
their distribution and sales network (wholesaler, dealer,
retailer...), enabling real time transactions and encompassing
thousands of retailers or street sellers. Retailers
have the ability to recharge any prepaid subscriber
MSISDN account from a qualified operator, without the
need for vouchers.
Mobile POS offers MVNOs the opportunity to define their
offering under their own brand, and to promote their
own package of products, as well as to design their
own pricing policy, marketing and distribution. This
allows MVNOs to target additional market segments with
tailored offerings to increase loyalty and reduce churn,
increasingly important in emerging markets where mobile
penetration remains far below 100 percent.
A more flexible payment and recharge solution using
Mobile POS will increase traffic across MVNOs and across
the host operator networks, increasing network revenue
for the host operators.
Mobile POS allows MVNOs the capability to increase
their customer stickiness. It provides "exclusive
recharging", meaning that subscribers can only
recharge with outlets run by that MVNO. In addition,
MVNOs can set up their own distribution network, for
example they can use other distribution channels in
addition to those run by operators.
Extending the concept of MVNO to any merchant permits
their catalog of products to be managed by Mobile POS.
If an operator or a MVNO grants a mobile wallet facility
to their suscribers, it may become a reality for customers
to access and pay for these products using their mobile
phones. Subscribers will graduate to become customers
of additional products, using the same mobile phone
interface. Thus, leveraging on current services such
as cash in, cash out, p2p transfer, on-portal or off-portal
payment, Mobile POS evolves from an e-retail top-up
system to a comprehensive m-commerce solution.
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