In today’s competitive environment, mobile operators in the high penetration market are experiencing a slowdown in growth and revenue, while others in the low penetration market need to tackle the growth and find new ways of delivering services to a larger, low-ARPU public.
As fixed-line and broadband players are increasingly offering IP telephony, they are able to compete more effectively on price, threatening the mobile voice, including the lucrative roaming, revenues. In addition, even if mobile VoIP may be immature, mobile operators need to consider the potential threat or opportunities of emerging IP-based wireless networks (UMA: WIFI, WIMAX, etc.) and of mobile email and IM on their lucrative messaging business.
To address their key business issues, mobile operators around the world need to stimulate revenue and reduce costs in saturated markets, while being able to deliver strong growth at low acquisition costs in emerging markets. The key to success is to focus on end-user services that bring value to each market segment through personalization and mobility, bundles and promotions, pricing and payment, innovation and convergence.
At eServGlobal, we use our multi-networks and real-time service control expertise to integrate with your systems, and to deliver these innovative and customized mobile services to your residential and business users. eServGlobal Mobile solutions are based on a real-time and network-independent service platform enabling fast service creation and delivery, providing service personalization and convergence, and ensuring revenue collection and cost optimization.